Lead magnet: what does it mean?

A useful free resource (checklist, short guide) you give in exchange for an email address. This is how your list grows.

How to get started

  1. Pick a small problem your audience is struggling with right now that can be solved quickly.
  2. Make something for it that can be used in 10 minutes: a checklist, a template or a short guide.
  3. Ask for an email address in return, with clear consent, and follow up with a few emails that lead towards your paid offer.

Where you build it in Modulyo

Step 10 of Modulyo’s guided steps (“Free Resource”) walks you through it question by question and gives you a result made for your own business.

Full glossary

Don't just read about it, build your own

After four short questions, Modulyo gives you three business ideas that are about you, no account needed.

Start with my idea