Niche: what does it mean?
A well-defined group of clients with a specific problem. Smaller than "everyone", but easier to become known in.
How to get started
- List what you are good at and who you would most like to help.
- Look for the overlap: one group and one specific problem (for example, websites for hairdressers, not “websites for everyone”).
- Check that there is demand: search for it, see whether people ask about it in groups, and whether they already pay someone else for it.
Where you build it in Modulyo
Step 1 of Modulyo’s guided steps (“Business Idea”) walks you through it question by question and gives you a result made for your own business.
Related terms
- Validation: Checking with real people whether your idea is wanted before you put a lot of time into it. The best sign: someone would pay.
Don't just read about it, build your own
After four short questions, Modulyo gives you three business ideas that are about you, no account needed.