Objection: what does it mean?

A client's hesitation before buying ("too expensive", "no time right now"). Not a no: a sign of what still needs clarifying.

Where you build it in Modulyo

Step 7 of Modulyo’s guided steps (“Discovery Call”) walks you through it question by question and gives you a result made for your own business.

Related terms

Full glossary

Don't just read about it, build your own

After four short questions, Modulyo gives you three business ideas that are about you, no account needed.

Start with my idea