Persona (ideal client): what does it mean?
An invented but realistic member of your audience, with a name, a situation, goals and sticking points. You write to them.
How to get started
- Pick one real or easy-to-picture person from your audience and give them a name.
- Describe their typical day, their biggest problem, and what they have already tried against it.
- Note the words they use to talk about the problem. Use those words in your posts and your offer.
Where you build it in Modulyo
Step 2 of Modulyo’s guided steps (“Value Proposition”) walks you through it question by question and gives you a result made for your own business.
Related terms
- Value proposition: One or two sentences on who you help, with which problem, and what makes your way different. All your copy builds on it.
- Target audience: The people your service is for. The more precisely you describe them, the easier they are to reach.
- Positioning: How clients see you compared with their other options: why they should choose you.
Don't just read about it, build your own
After four short questions, Modulyo gives you three business ideas that are about you, no account needed.