Positioning: what does it mean?
How clients see you compared with their other options: why they should choose you.
Where you build it in Modulyo
Step 2 of Modulyo’s guided steps (“Value Proposition”) walks you through it question by question and gives you a result made for your own business.
Related terms
- Value proposition: One or two sentences on who you help, with which problem, and what makes your way different. All your copy builds on it.
- Target audience: The people your service is for. The more precisely you describe them, the easier they are to reach.
- Persona (ideal client): An invented but realistic member of your audience, with a name, a situation, goals and sticking points. You write to them.
Don't just read about it, build your own
After four short questions, Modulyo gives you three business ideas that are about you, no account needed.