Value proposition: what does it mean?
One or two sentences on who you help, with which problem, and what makes your way different. All your copy builds on it.
How to get started
- Write down in one sentence who you help: not “everyone” but a group you can name (for example, parents of small children who work from home).
- Name their problem in their own words, and the result they get from you.
- Add what makes your way different from what they have tried so far, then say it out loud: if a friend gets it the first time, it works.
Where you build it in Modulyo
Step 2 of Modulyo’s guided steps (“Value Proposition”) walks you through it question by question and gives you a result made for your own business.
Related terms
- Target audience: The people your service is for. The more precisely you describe them, the easier they are to reach.
- Persona (ideal client): An invented but realistic member of your audience, with a name, a situation, goals and sticking points. You write to them.
- Positioning: How clients see you compared with their other options: why they should choose you.
Don't just read about it, build your own
After four short questions, Modulyo gives you three business ideas that are about you, no account needed.